Gold in Beauty Products – What is the hype about?

Did you know that ancient Japanese, Romans, and Egyptians used Gold as a beauty product and it was said that this was even Cleopatras beauty secret.

Today we see an increase in the use of Gold in beauty products. But what is the hype about and does it really work?

During my research I found the following claims.

  • Wrinkles, Fine Lines, Spots Can Be Reduced
  • Gold Can Lighten The Complexion
  • Sun Damage Can Be Treated
  • Allergies Can Be Treated

But how much of this can we believe?

Dr. Jeannette Graf, a dermatologist in Great Neck, N.Y., went further, saying she had done “intensive medical searches on this very ingredient” and found that “there are absolutely no scientific studies that show that gold has any effect in firming or revitalizing the skin, nor that it reduces wrinkles or gives skin a plumped, golden glow.

At Elim, we tend to agree with Dr Graf, our MediHeel Gold Spritz is a Liquid Shimmering Mist that is used to beautify the skin, but it has no magical powers to remove wrinkles or lighten the skin. We simply love the way it looks on the skin and the fine fragrance it comes with.

So here at Elim, we cannot promise younger legs after using our Gold Spritz, but we certainly guarantee you will look very shimmery and glamorous.  For more information on Salon Displays for your Gold Spritz and special offers, call or email us today.


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Shantelle Booysen
Shantelle Booysen is an innovator and entrepreneur. She recently made her début as a public speaker and in her captivating talks, Shantelle encourages the audience to explore and discover their inner wisdom and instinctive knowledge.

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