Why is this and what is affecting this increase?
The answer really is simple. The worse people feel, the more they lean towards improving their general appearance.
This seems to be a phenomenon in only two sectors, the alcohol and vanity industries. But there seems to be an interesting side to this upward slant.
It is not the more expensive treatments that are getting all the attention. In the Alcohol sector we see the sales of less expensive options like wine increasing in sales and the more expensive hard liquor decreasing.
It is the same in the beauty sector, the nails are increasing and the more expensive massage treatments are decreasing.
We also see a trend where ‘at home – spa – treatments’ are becoming more popular. See https://www.elimspaproducts.com/shop/medi-heel/one-miracle-box/ of a great example of how pedicures are now being done at home.
The importance is that we realise this trend and work with it instead of against it. When planning your retail shelf, Make sure you stock items for home use in your salon.