For years Elim has been propagating less soap. I cannot say that I will agree to only bathing when I am dirty, but i certainly agree to the no soap policy.
If you want to read more about what this power couple said, feel free to read the article UK independent published here. https://www.independent.co.uk/life-style/mila-kunis-ashton-kutcher-bathing-children-b1892404.html
So what is the real fuss? Are they just lazy? Absolutely not. You have a beautiful natural oil on your body that protects you and allows for elasticity when growing or when you are pregnant. This will help your skin to stretch and still eliminate the appearance of stretch marks.
My personal struggle was that feeling of freshness daily. I certainly couldn’t go without a shower for a day, so I opted for a soapless shower and use my Elim Shower Oil with Essential Oils that feed and nourish my skin.
It is important to keep good hygiene and I encourage the use of an intimate soap that can also be used for the armpits.
If you are an expecting mom, have a look at this article on which ingredients to avoid.